If you want a professional-looking logo for your business or blog but don’t have enough money to pay a graphic designer – or time to learn how to make it yourself – you’re in luck. In 2024, much like many other tasks, you can turn to AI for help.
What’s more, a lot of the best AI logo generators currently available are completely free to use, including the one made available by popular website builder Wix. Elsewhere, everyone’s favorite AI tool, ChatGPT, incorporates some of the highest-quality image-generation technology currently available to the public.
In this guide, we’ll take you through the best free AI logo makers you can use without handing over any hard-earned cash, and find out whether the best AI chatbots, like ChatGPT, can come up with anything better.
Without help, this can be long and arduous, especially if you’ve accrued little to no design experience in your career and aren’t proficient with tools like Canva.
Some AI logo generators will automate the entire process from start to finish based on a single prompt, while others will ask you a few supplementary questions to ensure you’re on the same page.
There are also some logo generators we’ve tried that simply provide AI tools for brainstorming ideas, rather than the design element of the process.
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The 8 Best Free AI Logo Generators You Can Use Right Now
As not everyone wants to spend money on this kind of thing, we’ve tried to stick to free AI logo generators that will actually create a high-quality logo in seconds.
All of the logo generators listed below are free to use, but most of them demand a fee if you want to download one of their logo packs or print the designs. We’ve specified just below how much that costs, and whether you can download them for free:
- Wix (Free Download)
- Shopify (Free Downloads)
- Canva (Download Priced Per Order)
- Looka (Download from $20)
- Logobean (Download from $29)
- DesignHill (Download from $20)
- Tailor Brands (Download from $3.99)
- Fiverr (Download from $30)
1. Wix
The best website builder in town, Wix offers a free AI logo generator that you can use to create a unique logo for your online store or business in under five minutes.
Users can opt for the standard version or trial the new ‘logo maker beta.’ Standard will prompt you to answer a few questions about the ‘vibe’ and purpose of the logo.
The new version, however, harnesses a ChatGPT-style interface, so you can hone your ideas in greater depth.
As free logo generators go, this is definitely one of the more capable ones I’ve used – the standard design that Wix’s AI generated for me was great and in line with the information I handed over.
What’s more, I was seriously impressed by the new beta version. This allowed me to create a more nuanced logo that closely matched what I had in my head.
Using Wix’s free AI logo generator. Image: Tech.co
After you’ve chosen the design you’d like to use, you can then edit the logo to your heart’s content using Wix’s logo editing studio – which you can also try for free. After you’ve finished, you’ll be able to download a free sample version of your logo without a watermark. However, you’ll have to pay for one of Wix’s logo plans if you want full commercial rights.
2. Canva
While Canva doesn’t have an AI logo generator that completely automates the process from start to finish, it does have some of the best logo templates in the business and a bunch of AI tools you can use to quicken up the design process.
Using Canva’s AI brainstorming tool. Image: Tech.co
For example, the newly beefed-up ‘Magic Write’ tool can generate whole logos from a prompt, as well as rephrase, summarize, or shorten slogans and other text that you’ve inserted into your logo.
When we used this, however, it just gave us responses in a text box on top of our logo, which wasn’t ideal. This, along with the fact that Canva won’t generate a logo for you automatically, means it comes in pretty low down the list.
However, you can install a ChatGPT plugin of Canva, which may help it more easily integrate into your AI workflow.
3. Shopify
Shopify is one of the most popular platforms for building online stores. As most good ecommerce providers do, it provides a logo generator so customers can create authentic, on-brand emblems for their websites, merch, and brick-and-mortar stores.
You can use Shopify’s logo creator even if you don’t have a Shopify account, and it’s completely free of charge.
Viewing Shopify’s logo suggestions. Image: Tech.co
On the one hand, Shopify’s logo maker was very good, at least in my experience. It asked some good initial questions – including if I was planning to use the logo in physical spaces or just online – and the logos it ultimately generated were pretty good.
However, I did specify that I wanted a bold logo, and none of these logos are as bold or as eye-catching as I’d hoped for. But still, the tool is completely free to use and if you’re unhappy with all of the options Shopify spits out, you can edit them immediately.
4. Logobean
Logobean automatically generated logos for my mock business in less than 10 seconds – there’s no sign-up required, and it was definitely the quickest on the list. That makes it great fun if you’re just exploring and want to fire off multiple ideas.
I also enjoyed the preview area, where you can see how your logo looks on different types of merchandise, as well as items like stationery.
A stationery logo preview generated by Logobean. Image: Tech.co
The only thing I didn’t like about Logobean is the website aesthetic – not a good vibe from someone you want to be creating your logo. As you can see from the image above, a lot is going on there, and it didn’t make it easy to pick which logo I liked.
Oh, and finally – you will have to pay for a Logobean subscription if you want to download high-resolution versions of the logo generator. So, if you end up wanting to use one of the logos, this tool isn’t free. Still worth a look though!
5. Looka
Looka is a solid option if you want a free AI logo maker you can take out for a spin without signing up for anything. It asks quite an extensive range of questions to tailor your logo – and provides pointers on what colors to choose.
Looka generated a logo we asked for in a variety of different formats. Image: Tech.co
Although Looka is free to use, the catch is that you have to purchase a paid plan to actually download your logo packs – just like with Logobean. Paid plans start from $20 for a single logo pack, while a flat $65 fee will get you access to more than one.
However, the range of packs you get in Looka is vast, and looks really professional – so it’ll be worth the money for a small business that just wants to pay a flat rate and have all of their logos ready to be used on social media, email, and letterheads.
6. DesignHill
DesignHill offers a variety of brand-building tools, including an automated logo generator that you can use for free.
The standout thing about it is that DesignHill automatically generates nearly endless options – I kept pressing ‘load more logos’ for about two minutes, and it just kept generating unique designs.
Logos generated by DesignHill. Image: Tech.co
However, DesignHill watermarks all of its logos quite extensively, which actually makes it a little difficult to judge what they look like properly. If you’d like to download one, prices start at $20 for one logo file – admittedly, not as good of a deal as Tailor Brands.
You can also add business card designs and other formats of your logo for additional fees.
7. Tailor Brands Logo Maker
Tailor Brands is a platform designed for people who want to kickstart and subsequently manage their business from a central, online platform. It provides support with tax returns, trademarks, and lots of other key things you’ll have to consider when setting up a business.
Viewing the logo packs offered by Tailor Brands’ logo maker. Image: Tech.co
The Tailor Brands Logo Maker will then ask you to specify what kind of logo you’d like, such as a name or an icon, and then you have to choose between some options to give the AI a bit of inspiration from stuff you like.
On the one hand, you do ultimately have to pay for your logo packs if you want to download them – which could have been signposted a little earlier on. However, the good news is that the cheapest paid plan costs just $4 per month.
8. Fiverr Logo Maker
The new logo generator from ‘freelance services marketplace’ Fiverr is a very nifty tool indeed. Once you’ve inputted your company name and slogan, which is optional, you’ll be taken through a series of fairly standard prompts.
However, the ‘brand personality’ slide really caught my eye. As pictured below, Fiverr employees asks users to characterize their brand using a slider across five categories. It’s a neat way of introducing some nuance to the equation.
Navigating Fiverr’s AI logo generator. Image: Tech.co
When it comes to the generated logos, you won’t feel shortchanged. Fiverr provides a lot of options to choose from.
While you can make logos for free by just signing up, unfortunately, users will need to commit to one of Fiverr’s plans – starting at $30 for the basic package – to actually own their designs. If you’ve got the cash, it’s a highly impressive tool.
Can You Use ChatGPT to Generate Logos?
Yes – ChatGPT now fully integrates with DALL-E, OpenAI’s image generator, which means you can just ask ChatGPT to create logos and it’ll spit out some options for you.
As you can see from the image below, the design element is extremely high quality…
Generating a logo with the free version of ChatGPT. Image: Tech.co
Impressively, this feature is available with the free version of ChatGPT – but I was only allowed to create two logos before it told me to wait 23 hours to generate another.
I wanted to see what ChatGPT Plus, OpenAI’s premium subscription-based model, was capable of, so I asked it to create a logo for a dog food company aimed at Gen Z. However, it seemed to struggle with the concept of translating written phrases (e.g. Gen Z) into graphic assets. I’ve had this problem with the free version before, but it seems the paid version struggled this time around.
Generating a logo with ChatGPT Plus. Image: Tech.co
The platform’s ability to generate a high-quality image from a minimal brief was impressive, including creating a company name from scratch. It did, however, take a while to generate the image.
There’s no doubting that there’s a bright future ahead for OpenAI, if they can persuade consumers to part with a steep $20 a month.
Can You Use Google Gemini or Claude AI to Generate Logos?
Google’s recently renamed Gemini can generate images in certain countries, including the US. However, it won’t generate logos for you, as its image generation powers (on the free tier, at least) aren’t sophisticated enough.
The best Gemini can do at the moment is to simply offer a helping hand when it comes to brainstorming what logo you want and highlighting important points to consider.
Gemini’s response when asked to generate a logo. Image: Tech.co
That said, if you’re using Gemini’s AI image generator, you may be able to word a prompt cleverly enough to get something vaguely logo-like as your output, but based on our testing you’re unlikely to want to use it to promote yourself or your brand.
Google’s Gemini AI, formerly Bard, re-imagines the Tech.co logo. Image: Tech.co / Google
The same goes for Claude – Anthropic’s contribution to the generative AI is also entirely focused on dealing with text inputs and outputs for now. That means, if you want a logo, it’s best to stick to the options listed above.
